Jaguar Land Rover
What moves you?
Year
2023Time-based digital sculptures based on the design philosophy and distinct characteristics of Jaguar and Land Rover
A collaboration with Avantgarde + CAYA
Innovation for Luxury
Future positive design + innovation, ephemeral light-based sketches generated with light refractions through invisible objects.
Light as Material
Creating immaterial digital imagery through physical rendering techniques to elevate JLR's use of cutting-edge technology and premium materials. With a focus on providing a exquisite and immersive mood around the cars of both brands.
Utilising shadows, reflections, refractions + caustics to sculpt with light.
Sculpting through subtraction
Credits
Executive Creative Direction
- Marcus Wendt
- Mike Hughes
- Paul Brenner
Design & Animation
- Margot Hofmans
- Phil Bonum
- Ariel Lu
- Dan Hoopert
Head of Production
- Jamie Raap
Producer
- Marika May
3D Design
- Nikolai Pulger
- Bennet Meyer
