79
connected stores
27+
connected stores
IBM Think 2026
At Think 2026, we brought a selection of our work with IBM into view. It also gave us a moment to reflect on a partnership we’re proud of, one that has evolved over many years through trust, openness, and a shared interest in turning complex intelligence into something people can connect with more directly.
May 4, 2026
Panel discussion “Senses, Story, Science” at Pioneering Tomorrow
FIELD.IO was at Pioneering Tomorrow at 180 Studios, where Xander Marritt, Executive Creative Director, and Justin Crook, Creative Director, joined Senses, Story, Science, a panel exploring how sensory design, behavioural insight, systems thinking, and AI are shaping more responsive spatial experiences.
Apr 23, 2026
IBM AI Sports Club at The Park Named 2026 Effie Finalist
IBM AI Sports Club at The Park, our project with IBM, has been named a 2026 Effie Awards finalist in the US Experiential Marketing – Live category. Presented in Madison Square Park during the US Open, the activation brought IBM AI Sports Club to the city as a live public experience, where game data and imagination came together in new ways, allowing fans to engage with the sport. A lovely recognition for the work, the partnership, and everyone involved in making it happen.
Apr 8, 2026
The Brand Identity Interview
FIELD.IO's founder, Marcus Wendt, built a studio where strategy takes shape through making. Since 2009, that way of working has shaped how the studio moves. This interview touches on that trajectory — how ideas take form, where timing breaks or accelerates them, and how certain approaches only reveal their value once the world catches up.
Apr 1, 2026